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This web site has the following in the web site, "The Passion Of Adventure A Personalised Luxury Travel with a Travel Ambassador." We noticed that the web site also stated " 3 Reasons To Travel With Me." It also said " Kilimanjaro Talk at Snow Rock London. Geat talk with an enthusiastic audience. Stanfords was also there to promote books and maps. I reviewed the kit list for the main routes and the 2 dry seasons. I shared about layering, down vs synthetic and the essential items to stuff in your bag." The header had Kilimanjaro as the highest ranking optimized keyword. It is followed by climb Kilimanjaro, trekking, and summit Kilimanjaro which isn't as ranked as highly as Kilimanjaro. The next words thepassionofadventure.com uses is Trek Base Camp. Everest basecamp was included and might not be understood by search crawlers.